School Wellness Council Grant Guidance:  
How do I develop a SMARTIE goal about student-led health campaigns? 

 
Overview 
 
School Wellness Councils are encouraged to create a goal that focuses on student-led health campaigns, such as public awareness campaigns, public service announcements, or health advocacy campaigns. They may be centered around health education, COVID-19 health and safety practices, or restorative practices and community building.  


Students select one of these topics and create a campaign that elevates a specific message and informs and engages the school community. Students are acutely aware of their needs and can be instrumental in using their voices, advising their School Wellness Council, and guiding their peers and other school community members in positive decision-making.  


Create a plan to have students complete the campaign before the end of the school year (refer to “Timely” in the SMARTIE Goal Guidance below); .  


Student Leadership and Engagement 


We strongly encourage students to become active members of all School Wellness Councils. Student council members may lead or participate in the student-led marketing campaign. Alternately, you could facilitate the campaign through: 

  • A student group (Gender-Sexuality Alliance, Student Union, Key Club) 
  • A class (health education, science, ELA) 
  • An optional extra-curricular school-wide project 
  • A service-learning project  


Campaign Communication 


Students may choose from a variety of media and tools to communicate their messages. It is important that students choose a medium they are interested in or passionate about and one that will effectively reach their audience. Students may need guidance in identifying their audience and determining how to best reach that audience. Take into consideration what your school community looks like throughout the year (e.g., how many families chose blended vs. remote learning) and how your school sends communications (e.g. email, online newsletter, remote meetings, school website).  


DOE Digital Media Guidelines and Responsibilities  


It is also very important to be sure that students, parents, family members, and school staff understand their responsibilities when using digital technology and social media, and that students follow the DOE’s Student Social Media Guidelines. 

  • See the Digital Citizenship page of the DOE website for detailed information and links. 
  • You usually need parental consent to share student information. Refer to the Privacy Policy to learn how information is protected, collected, and used. 
  • Be familiar with Chancellor’s Regulation A-820 governing the confidentiality and release of student records, and the definition of “personally identifiable information.” 

Suggested media: 

  • Story or play that can be live-streamed, pre-recorded and shared online, and/or performed outdoors 
  • Letter or email to a public official, community group, or school leadership 
  • Comic strip, public service announcement (PSA) poster, or other visual image in high traffic areas (an open, well-ventilated space and/or online) 
  • Podcast 
  • Blog post or article  
  • Social media campaign 
  • Virtual school-wide event  
  • T-shirts or masks with slogans/messaging 

There are a number of free apps for various media for student-led marketing campaigns (Please note that these third parties provide activities, products, and services that have not been reviewed by NYC DOE, unless they are available in TeachHub. Inclusion of a third party's resources in this list is not a recommendation by NYC DOE of the activities, products, and services which such party may make available. Please refer to the digital media guidelines and responsibilities above and ensure that you comply with data and security guidelines): 

  • Podcasts (e.g., Anchor) 
  • Videos (e.g., Flipgrid, Animoto, Powtoon)
  • Presentations (e.g., Prezi) 
  • Poster, designs, infographics (e.g., Canva, Piktochart)
  • Website building (e.g., Wix, Wordpress.com)  
  • Comic strips (e.g., Storyboard That) 

 
Free online resources for up-to-date and reliable COVID-19 facts and information: 

____________________________________________________________________________ 
 

SMARTIE Goal Guidance 
 

Identify the relevant Scorecard Item(s) on the School Wellness Scorecard—sample Scorecard items are listed below—and respond to the SMARTIE prompts to guide your goal development. 

  • HE (varies by grade band): Health education instructional strategies provide students with authentic learning experiences 
  • SF-7, SE-3, SE-9, or other relevant item.* 

    *HE=Health Education; SF=School Food; SE=School Environment 


SMARTIE Goal Prompts: 

Specific 

Which students will you encourage to participate in the campaign? Which adult(s) will provide support? Explain why.  

 

What do you anticipate the campaign will focus on (COVID-19 health and safety or another aspect of health education, or restorative justice practices and community building)? 

 

How will the wellness council and students share the campaign with audiences?  

 

What is the intended impact on the audience? 

Measurable 

 

Who is responsible for ensuring the campaign is completed and shared?  

 

How will the wellness council and students assess the impact of the campaign? 

 

When, where, and how will the audience experience the campaign? 

Ambitious 

In what way(s) will the student-led campaign be a challenging achievement that will help your school community this year? 

Realistic 

 

What skills/tools/resources do the adults supporting the campaign and the students working on the campaign need in order to safely and effectively support a student-led marketing campaign this year?  

  • Which of those skills/tools/resources do you already have?  

  • Which will you acquire? How will you acquire them? 

  • Explain why it is worth the time and energy to utilize and acquire these skills/tools/resources. 

Timely 

When/how frequently will campaign activities take place (classroom and/or remote lessons to support students, meetings about the campaign, etc.)?  

What are some benchmark dates for the 2020-21 school year that will help you facilitate the student-led marketing campaign by the end of the year? Why this particular timeline? 

Inclusive 

Who in your school community is most impacted by the focus of the campaign (COVID-19 or another aspect of health education, or restorative justice practices and community building)? 

  • How will you encourage them to participate in the campaign and ensure that they have input in the campaign and how it is developed and executed? 

 

Who in your school community does not get opportunities to participate in activities like this campaign? 

  • How will you encourage them to participate? How will you prevent them from being excluded (by others) from it? 

Equitable 

What can/will you provide to the students and adults working on the campaign so that they are able to effectively complete it? 

 

How will you try to ensure that the audience members who most need the campaign’s information receive it?